Discovering the Entrepreneur in You

Dale Callahan, Ph.D.
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Discovering the Entrepreneur in You will allow you to experience the thrill of being in business for yourself!

This course will teach the basic principles of business by showing you how to really do it with a hands-on, down to earth approach. No academic theories, definitions, or busywork that is not related to profits. Instead, a real approach to start and grow a business that serves others and allows you to realize YOUR calling.

From this course you will learn about how businesses get started, how they get funded, how to find products and services to sell, and how to market your products and services. Also covered and the basic principles of business bookkeeping and the payment of taxes.

What will you learn?

  • How to Find Your Calling
  • Evaluating Ideas vs Opportunities
  • The Critical Sales Path: doing the right things at the right time
  • Dirty Details of Business (Taxes and Legal Stuff)
  • The 7 Principles of Selling a Product
  • Getting Noticed without Going Broke
  • Developing a Success Mindset
  • Stepping Stones for Success
  • Answers to Common Questions


“Before [this course] I was blinded by my job.” Larry Rudolph, AT&T

“[this course] has lifted the veil and shown me opportunity” Brian Cauble, Founder of

“[this material] has been a life changing experience for me. … opened my eyes to the world of business and today I spend my time looking for the value add. I now have the confidence to be a free agent and/or start my own company. [The course] has revolutionized my thinking by providing a framework of knowledge to draw upon. I now feel that the sky is the limit for my career and my future." Brian Rabon, Braintrust Consulting

Responses to the question "What was the most valuable part of the program?"

“Listening to your personal experiences starting a company. Also knowing how to find your target customer. In addition, I liked the brain storming ideas for starting a business. Great book recommendations as well.”

“When I was introduced to the fact that when I dive, I should dive into my passion. Not what other's think is my best option, or what will get me the most money.”

“Presentation of the logical sequence of the process of evaluating a potential business.”

“Finding your calling - importance of passion / enthusiasm...”

Included With This Course:

- 10 MP3s of audio training (one per chapter)

- Complete Print Transcripts: 80 Pages in PDF

- Sample financial details


Worksheets and slides from each session jam-packed with the key essentials of getting started.

Bonus material includes:

List of recommended reading materials that are real and relevant to entrepreneurship.

I want this!

Discovering the Entrepreneur in You

0 ratings
I want this!